PREMIUM GROWTH FOR LEGACY VINEYARDS
The old guard is shifting fast. Engage the next generation.
I help owner-run premium wineries fill the tasting room and the club with the buyers who have money now, and build the younger pipeline underneath. 20+ years in beverage, most of it leading marketing. It starts with a free one-page Snapshot of where your club is leaking members.
Free. No pitch. Yours whether we ever talk or not.
Sound familiar?
None of that is a wine problem. It is a structure problem, and it is fixable.
1
Your best members are aging
Loyal, generous, and getting older every year. Nobody is quite sure who joins next.
2
Tourism up, traffic down
Your county set a visitor record. Your tasting room did not. The visitors are there; the capture is not.
3
Marketing only when there is a promo
A post here, an email when there is something to sell, a discount when the numbers look soft. Reactive, and you know it.
The risk nobody budgets for.
Your club is not losing members because they stopped liking wine. It is losing them because the commitment got too big. Twelve bottles a year, shipped on a schedule they did not pick, charged to a card they forgot was on file. The next generation of buyers drinks less and drinks better, and they will pay for quality. They just will not sign up for that.
Most wineries answer with a discount. The ones growing membership answer with a better offer. That is the work.
Is this for you?
This is for you if:
- You own or run the winery, and growth is your problem to solve
- You make roughly 5,000 to 50,000 cases and sell most of it direct
- Your club is the revenue engine, and it is aging
- You do not have a marketing director, and you are not ready to hire one at $250K
- You want someone senior to tell you what to fix first, not a course to watch
This is not for you if:
- You want a rebrand or new packaging and nothing else (I will refer you)
- You are a large winery with a full marketing team
- You are under 5,000 cases and not yet selling direct
- You are looking for someone to post on Instagram three times a week and call it strategy
How it works
1. Snapshot (free)
A one-page read of how your tasting room, club and website look to the buyers with money in your area, and the first thing I would fix. Yours whether we ever talk or not.
2. Brand DNA Audit
$2,500, credited toward any program. The full diagnosis: who is buying today versus who should be, where the club leaks, what your local market can actually deliver, and a ranked plan.
3. A program you can live with
I lead, and either your team executes or mine does. Every plan reports the same four numbers: visitors, emails captured, bottles sold, club signups.
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